I've gotten by with word of mouth so far. Why do I need a professional plumbing website and SEO now?

While referrals are fantastic, most homeowners today turn to the internet when they need a plumber. Even those who hear about you from a friend are likely to search your name online before calling. If you have no website (or a poor one), you're essentially invisible or leave a bad first impression. A professional website makes your business discoverable to all the people searching "plumber near me" who don't yet know about you. It also validates word of mouth recommendations – when someone finds a sleek site with info and reviews, it reinforces that you're a legitimate, trustworthy operation. In short, a website + SEO put you in front of a much wider audience and ensure your business looks credible and competitive. Without them, you're missing out on customers who are actively looking for services you offer (often urgently!).

Will my new plumbing website be mobile friendly and show up on Google?

Yes. We build every site with a mobile first approach and follow SEO best practices from day one. Your website will be fully responsive, meaning it works and looks great on phones, tablets, and desktops alike. This is crucial, since most plumbing searches happen on mobile (people often search while dealing with an emergency). We also optimise the site's speed and user experience for mobile users. As for Google: yes, we implement on page SEO throughout the build. That includes optimising your page titles, meta descriptions, headings, and content with relevant keywords (without overdoing it). We'll ensure Google can crawl your site easily and understands what areas you serve and which services you provide. Plus, we tie your site to your Google Business listing and use location keywords to boost your local search presence.

How do you tailor SEO for plumbers? Can you help me rank for "emergency plumber near me"?

We approach SEO for plumbers by focusing on local relevance and the specific search terms your customers use. During our research, we'll identify keywords like "emergency plumber near me," "24/7 plumber [Your Town]", "water heater repair [Your Town]", etc. Then we optimise your website's content around those terms – this means creating dedicated service pages (e.g. a page just for Emergency Plumbing) and including city names or service area info in a natural way. We also ensure your Google Business Profile is set up and linked, since appearing in the Google Maps "3 pack" is key for terms like "near me". We'll guide you on how to gather more Google reviews (as quantity and quality of reviews impact your local ranking).

How will my website build trust with new customers?

We know trust is make or break in this industry, so we integrate several trust builders into your site's design. First, we'll showcase your credentials – for example, if you're Gas Safe registered (a must for any gas work in the UK), we'll display the official Gas Safe badge and note your registration number. This instantly tells visitors you're qualified. We'll also list any other qualifications or memberships (like being part of a Trusted Trader scheme or having insurance) in a dedicated spot. Second, we incorporate customer reviews and testimonials prominently. We'll include photos of you/your team and previous work where possible – people feel more comfortable knowing there are real humans behind the business.

Can I update the website myself after it's launched? I'm not very tech-savvy.

You will have full control of your website.

How long will it take to design and launch my new plumbing website?

The timeline can vary based on the project scope, but for a typical small to medium plumbing website we usually estimate a few weeks from start to finish. The Discovery & Planning phase (consultation, research, sitemap creation) might take a few days to a week. The Design phase usually takes 1-2 weeks – we create the initial design and then iterate with your feedback. Once you approve the design, the Development phase is often another 1-2 weeks for a site with, say, 5-10 pages (development includes coding, content input, and SEO setup, plus thorough testing). So in total, we're looking at roughly 4-6 weeks to go live.

Available For New Projects

Plant Hire & Heavy Equipment Website Design

Custom websites and search engine optimisation for plant machinery, equipment sales, servicing and logistics companies.

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Discovery

Deep dive into your business goals, target audience, and competitive landscape

Design

Create wireframes and high fidelity designs that you approve before development

Development

Build using modern frameworks with regular progress updates and demos

Testing

We rigorously test every feature to ensure your website launches flawlessly and performs at its best

Launch

Smooth deployment with monitoring and continuous optimisation

Two people collaborating over laptops and handwritten notes on a wooden table.

Our custom websites include the following features tailored for plant machinery businesses

Search Engine Optimisation

Search Engine Optimisation is how we make sure your plant hire or machinery services business is visible in online searches. We start by researching the exact keywords your clients use – terms like “excavator hire [location]”, “heavy equipment sales [region]”, or “machinery servicing company” – and then build pages and content around them. By targeting those industry-specific phrases and writing detailed content (equipment lists, service descriptions, FAQs), your site will rank higher for relevant searches.

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Webpage section showing three modern residential buildings with project details, a black and yellow 'How We Work' segment with a skyscraper image, and a construction worker in a yellow helmet reviewing plans in a facility.

Webpage displaying F&T Group's architectural projects with images of various modern buildings and residential complexes.

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How it works

Discovery & Strategy

We start with a friendly consultation to understand your business goals, target customers, and any special needs (e.g. rental quote calculators, compliance logs or inspection forms). We audit your current site (if any) and research competitors in plant hire, equipment sales and servicing. Then we draft a sitemap and strategy outlining the pages and keywords we’ll target.

Design & Feedback

Our designers create wireframes and mockups that highlight your brand and machinery. You’ll see layouts for equipment galleries, quote forms, service request pages, and more. We revise the designs until they match your vision and branding.

Development & SEO

Once designs are approved, our developers build the website on a scalable CMS. We integrate all features (photo galleries, quote forms, client portals) and ensure the site is secure and mobile responsive. At this stage we also implement SEO fundamentals: adding Google Analytics, setting up an XML sitemap, and configuring on page SEO elements. We test the site rigorously (on different browsers and devices) so everything from image galleries to contact forms works flawlessly.

Launch & Training

After your final approval, we deploy the site live and handle DNS/domain setup. We conduct thorough testing again. You’ll receive training on how to update equipment lists, add blog posts, or change content in the CMS. We even monitor the launch with our SEO tools. The site goes live with all the necessary SEO assets (sitemap submitted, tracking scripts live). We then provide a 28 day support period to fix any issues and fine tune settings.

Ongoing Support & Growth

After launch, we’re still here for you. We offer ongoing website maintenance and content updates (adding new machines, project stories, certifications, etc.). On the SEO side, we continue content creation (blog posts, service updates), link-building, and performance monitoring each month. As one plan states: “we’re here if you need help down the road…add new features or refresh your content”, meaning your site evolves with your business.