Who do you work with in the sports club and academy sector?

We work with youth and elite sports clubs, football academies, camps, and performance programs. Whether you run a community club, a specialised football academy, or a multi sport performance centre, we tailor websites, SEO, and AI search strategies to your audience.

Can you help attract athletes and parents to our club or academy?

Yes. We optimise your website and online presence to reach athletes, parents, and talent scouts. Our strategies focus on showing your credibility, success stories, and program offerings - so potential members can find you, trust you, and sign up.

Do you create custom websites for sports clubs and academies?

Absolutely. We build platforms with player registration, event calendars, trial sign ups, program info, and coach profiles. Every site is designed to improve communication, increase conversions, and showcase your club's expertise and achievements.

How does SEO and AI SEO benefit sports clubs?

SEO ensures your club or academy ranks when families and athletes are searching online for programs, camps, and academies. AI SEO prepares your site for generative search engines and digital assistants, making it more likely your club is recommended automatically to the right audiences.

Do your services suit clubs of all sizes?

Yes. From grassroots clubs to elite academies, our solutions are scalable and designed to grow with your organisation.

How quickly will we see results from your services?

Results depend on the competitiveness of your niche, but most clubs notice increased visibility, engagement, and registrations within a few months. Our approach focuses on sustainable growth, not temporary spikes.

Will we receive ongoing support?

Yes. We monitor your SEO, AI visibility, and website performance continuously, making updates as needed so your club stays ahead in the competitive sports space.

Available For New Projects

Helping Sports Clubs Grow Their Teams And Their Rosters

We build powerful websites and SEO strategies that help sports clubs attract more players, grow memberships, and become the go to choice in their area.

View work

The Challenge for Sports Clubs

Running a successful sports club today means more than just winning games. It's attracting new players, retaining families, and presenting a professional image online. The challenges most clubs face are poor or outdated websites that turn parents away. Low visibility on Google when families searching for local clubs. Confusing or incomplete information about programs, tryouts, and fees. Competition from bigger, better known clubs nearby.Without a strong digital presence, clubs lose out on the next generation of talent, and revenue.

Three soccer players in red uniforms running on a grass field, one making a hand heart gesture.

How we help sports clubs grow

Websites for Sports Clubs

Clean, easy to use websites that clearly showcase programs, coaches, success stories, registration info, and schedules.

SEO for Sports Clubs

We optimise your site to appear when parents search things like “junior football clubs near me” or “youth football clubs Manchester”.

Lead Generation Focus

Clear pathways for new player registration, inquiries, and newsletter sign ups.

Why work with Bright Kru Media

Our founder, Lauren Bourne, isn’t just a marketer - she’s lived the journey your athletes dream of. A former full ride track athlete at Lenoir-Rhyne University (North Carolina) and a Brighton & Hove Albion Centre of Excellence footballer, Lauren knows firsthand what drives players, parents, and programs. She brings insider knowledge of recruitment, athletic development, and youth pathways into every marketing strategy. That understanding allows us to craft websites, SEO campaigns, and AI strategies that speak directly to your audience, convert registrations, and grow your sports club or academy.