Who do you work with in the sports industry?

We work with sports clubs, sports camps, athlete agents, and scholarship recruitment organisations.

Do you build websites specifically for sports organisations?

Yes. We design and develop websites specifically for sports led businesses - from clubs and camps to agencies and recruitment platforms. Our sites are built to handle sign ups, applications, athlete profiles, schedules, and enquiries, while clearly communicating credibility and results.

How does SEO work for sports businesses?

SEO helps your sports organisation appear when athletes, parents, or partners search for services like clubs, camps, representation, or scholarships. We optimise your site around real search behaviour - including location based searches, seasonal demand, and long tail questions to drive qualified traffic, not just visits.

What is AI SEO and why does it matter for sports brands?

AI SEO prepares your website for how modern search works today. Search engines increasingly use AI to summarise answers and recommend businesses directly. We structure your content so AI systems understand who you serve, what you offer, and when to recommend you - helping you stay visible as search evolves.

Can you help attract athletes, parents, and applicants?

Absolutely. Everything we build is focused on conversion - whether that's athlete registrations, camp bookings, scholarship enquiries, or representation applications. We combine clear messaging, trust signals, and search led content to turn traffic into real enquiries.

Do you work with both UK and international sports organisations?

Yes. We work with sports businesses operating locally, nationally, and internationally. Our SEO and AI search strategies are designed to support cross border visibility, making it easier for global audiences to find and trust your organisation.

Is your approach suitable for growing sports businesses?

Yes. Our work is designed to scale. Whether you're launching a new programme or expanding into new markets, we build platforms and search strategies that support long term growth - not just short term visibility.

How do I get started?

You can get started by visiting our contact page or booking a consultation call with Lauren, founder of Bright Kru Media.

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Bright yellow and green gradient abstract circular blurred background.

Available For New Projects

Websites & SEO for sports businesses

We help you attract more players, fill rosters, and grow your business with websites and SEO that deliver real results. 🚀

Book a call

View work

Football player wearing a white Syracuse Orange jersey with number 87 and an orange helmet looking to the side.

Two soccer players from opposing teams competing for the ball on a sunny, grassy field.

Female soccer players in white uniforms celebrating on the field near a goal.

Man with short hair and beard wearing a black jacket and sports shirt speaking against a plain gray background.

Three soccer players in red uniforms running on a grass field, one making a hand heart gesture.

Young male athlete holding the front of a Charlotte Football Club jersey with a blue and white background.

Two men seated at a conference table looking at a laptop, with 'The Edge in Sport Team and Individual Analysis' text on the wall behind them.

Race car driver in red racing suit and helmet raising arms in celebration at a racetrack pit lane.

Our Services

We take sports
businesses to the next level

View work

Whether you're growing a club, filling camp spots, or attracting new athletes and players, we build websites and SEO strategies that drive real results for sports businesses

Three young athletes: a female swimmer, a female volleyball player, and a male soccer player, promoting sports scholarships and study opportunities in the USA.

Sports Websites

Three smartphones showing winter sports: a person cross-country skiing, a downhill skier, and a smiling ice climber.

Sports SEO

Sports AI SEO

Our Team

We are your sports
Marketing Experts

Thalita Andrade

Client Success Manager

Amy Stevens

Director Construction

Izzy Collins

Social Strategist

Lauren Bourne

Director

Zsofia Hornyai

Marketing Manager

Chris Gajda

Lead Designer

Alarenov

Lead Developer

Thalita Andrade

Client Success Manager

Amy Stevens

Director Construction

Izzy Collins

Social Strategist

Lauren Bourne

Director

Zsofia Hornyai

Marketing Manager

Chris Gajda

Lead Designer

Alarenov

Lead Developer

Thalita Andrade

Client Success Manager

Amy Stevens

Director Construction

Izzy Collins

Social Strategist

Lauren Bourne

Director

Zsofia Hornyai

Marketing Manager

Chris Gajda

Lead Designer

Alarenov

Lead Developer

Built for the sports industry

We work with collegiate scholarship consultants, sports clubs, FIFA agents, sports camps, and athlete development academies.

Our Work

Promotional webpage for This Athlete sports scholarships showcasing a male athlete in a blue shirt, text about US and UK university scholarship opportunities, exposure tours, and a smiling woman on the beach.

Sports-focused website homepage featuring a male soccer player running on a field, a group of smiling female athletes in red jerseys, and sections highlighting achievements like scholarship value and athlete placements.

Young football players in white jerseys running and celebrating on a football pitch, promoting an elite football performance programme.

Website homepage featuring two men discussing in a sports analysis setting with text highlighting elite performance, player and club support, and video testimonial from Harry Cain, plus logos of Premier League clubs.

Why Chose Bright Kru Media

We work closely with sports organisations to understand what actually drives growth, whether that’s athlete recruitment, programme visibility, sponsorship interest, or trust from parents and partners.

Sports Websites That Perform

Conversion driven websites designed to turn visitors into signups, recruits, and consultations.
Our team will create a visually appealing and user friendly website for your business that represents your brand's identity and connects with your target audience.

SEO for Sports Businesses

Get found on Google when athletes and parents search for your services - from local football clubs to global scholarships.The ultimate goal for any business looking to increase their online visibility and attract more traffic to their website is to rank #1 on Google.

AI Driven SEO & Search Visibility

Preparing sports businesses for the future of search as it is changing. AI driven results, conversational queries, and geo based discovery now play a major role in how people find sports organisations.We optimise your digital presence so it appears in AI-powered search results.

Specialised for your Industry

We are a marketing agency working exclusively with sports businesses, offering website development, SEO, and custom web apps for the sports industry.

How We Work

Every project follows a clear, proven process that keeps things efficient, transparent, and aligned with how sports businesses operate in the real world.

Understand your model

How you attract athletes, clients, or partners, and where digital currently helps or holds you back

Design with intent

Clear structure, messaging, and user journeys that support decision making and trust for your sports business

Build & optimise

Fast, scalable sports websites and platforms built for performance, search visibility, and growth

Refine & scale

Ongoing SEO, AI search optimisation, and system improvements as your sports business evolves

5.0

Google Reviews

We've used Bright Kru Media for around a year now, with exceptional results. They initially created our website, which has been completed to a brilliant standard, and after which they took on our SEO responsibilities. We've seen our online presence go from strength to strength, something of which we are very grateful to Lauren and the Bright Kru Media team. Thanks a million!

Lyle Gifford

Director, SSUSA

I'm thoroughly impressed with the outstanding service provided by Lauren and her team.

The new agency website not only looks exceptional but also meets every requirement I had, all within an intuitive and user-friendly platform. I couldn't be more pleased with the result.

Rob Fisher

Director, RF Agency

Bright Kru Media was fantastic to work with. We needed a quick refresh of our website and they delivered everything we asked for in the final website.

Highly recommend them - their expertise, easy to work with and great delivery.
Cannot fault their professional engagement with us.

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Evelyn May

Director, Greenview

Working with Bright Kru Media on our new website was an excellent experience from start to finish. Their team kept us in constant contact throughout the process, making sure we were always in the loop and comfortable with each step. Lauren was especially fantastic, she provided expert guidance while also giving us the freedom to bring our vision to life. The balance between creativity and support was exactly what we needed, and the final product exceeded our expectations.

Max Bateman

The Edge In Sport

Bright Kru Media is now the only agency my business will work with when it comes to websites. They are super open to ideas, incredible communication that was both clear and quick and allows you to bounce ideas off. They think outside the box and really gets to know you and what your business is about. I could not recommend and thank them enough!!

Smiling woman with short hair wearing a blue polka dot halter top and black tassel earrings outdoors near water.

Laura M

The Hitching Co

Bright Kru Media was truly fantastic to work with, I would highly recommend them. They designed a world class website for our organisation to a tight deadline. They were patient as we changed mind on content and very responsive when we needed their help. They went above and beyond which has transformed things for us. Thank you Bright Kru Media.

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Sebastian Leape

Natcap Research

Bright Kru Media has created a fantastic website for us. Customer service is outstanding.

All of my questions were answered promptly and they guided us through what would work best for our business. This is purely down to this fantastic website they created.
Thank you Bright Kru Media

Close-up portrait of a bald man with light stubble wearing a suit jacket and white shirt against a dark blue background.

Richard James

Student Optimisation

Bright Kru Media was fantastic to work with. Their ideas and creativity are excellent and they were able to get the fine details I asked for correct.

I'd highly recommend them and will use them again for any works I need in the future.

Thank you!

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Peter Hill

Hill Maritime Group

Lauren and the Bright Kru Media team are absolutely awesome! Their creativity during our website design was first class , nothing was too much trouble throughout the whole process.
I would highly recommend them if you need a brand new website or if you just need some website development doing of your existing site