Available For New Projects

Sports Website Development

We build websites that are visually stunning, easy to use, and engineered to convert visitors into customers. Whether you need a brand new website or a redesign of an existing site, our team has the expertise to deliver a site that truly represents your brand and drives your business goals.

Female soccer player in black Washington uniform dribbling a colorful soccer ball on grass field.
1

Discovery

We discuss your goals and research your sports market and audience (fans, players, sponsors) to plan a website that meets everyone’s needs.
2

Design

We draft sports themed layouts (using your team colours, logos, and brand) and refine the design with your feedback.
3

Development

We build the site with clean, responsive code (often on a Webflow or CMS platform), optimising for speed and performance.
4

Testing

We rigorously test your site on desktops, tablets, and especially smartphones to ensure everything works flawlessly.
5

Launch

We transfer your domain and go live with the new site. Then we train you on the CMS/editor so you can update content anytime.
West Ham United Foundation Elite Pro-Experience soccer camp weekly schedule and photos of players and coach on field.

Conversion Focused

We craft user journeys that turn visitors into fans and customers. Every element – from clear calls to action to streamlined ticketing or signup flows – is designed to guide sports fans toward taking action (buying tickets, joining programs, subscribing to updates, etc.). By aligning design with your goals, we make sure your site actively drives conversions for your sports business.

Mobile First Architecture

With more than 60% of sports website traffic on mobile, we design for mobile first. This means we start with smartphone layouts to ensure your site looks and performs perfectly on any device. Fans can easily check schedules, scores, or news on their phones, and we optimise images and code so pages load quickly for on-the-go users.

SEO Supercharged

We bake SEO best practices into every site from day one. This includes clean, semantic code; fast page loads - proper heading structure and sports specific schema markup. For example, we implement schema for events, teams, and athletes so search engines understand your content. This “SEO structure” helps fans find you online and improves visibility.

Sports Website Development, Made Simple

A customis ed, professionally designed website is essential for any sports organisation’s online success. A sports website should serve as a central hub connecting your team with fans and sponsors. Bright Kru Media offers bespoke sports web design that builds credibility and interest in your brand. Our experts work closely with you to capture your team’s identity, goals, and audience, creating a site uniquely tailored to your sports business and its fans. A well crafted sports site not only engages your community but also reinforces trust.

Flexible Content Management

Your site uses an easy CMS (Webflow), so you can add or update scores, news, rosters, and event details whenever you want. Sports sites especially benefit from this – having a CMS makes it simple to keep content (like match results and announcements) up to date.

Unlimited Revisions

We want your site to be perfect. We offer generous revision plans (even unlimited revisions on higher tiers) so you get the design exactly how you envision it.

Dedicated Support

After launch, we provide training on the CMS/editor and offer ongoing support. We’re here to help you make any updates or fix any issues, keeping your site running smoothly as your sports business grows.

How our website development process works

Our development process is structured around proven phases. Below is an overview for each offering:

Discovery & Planning

We start by learning your objectives and researching your sports niche. This includes defining key user groups (team staff, fans, sponsors) and creating user personas. For sports sites, we map out how different fans will use the site – for example, a fan might need quick access to scores and news, while sponsors look for branding exposure. We also plan the site structure (sitemap) and content outline based on this research.

Design Concept

Our designers create initial mockups and UI elements tailored to your sports brand. We emphasise proven sports design elements (team colours, high impact hero sections highlighting game highlights, clear navigation for schedules and news). You review these concepts and request edits; we iterate on the design (offering multiple revisions) until it matches your vision and goals.

Development

Once the design is approved, we build the site with clean, semantic code (often in Webflow). We ensure everything is fully responsive and optimised. Performance is a top priority: since nearly half of sports fans will abandon a site that loads in over 2 seconds, we optimise images, minify scripts, and use best practices to deliver fast load times.

Quality Assurance

We rigorously test your new site on all devices and browsers. This includes desktop, tablet, and especially mobile (over 60% of fans use mobile devices). We check responsiveness, fix any bugs, and ensure all features work (e.g. that live score widgets, forms, and videos function correctly). Only when everything performs perfectly do we move to launch.

Launch

In the final phase, we take your site live. We update your DNS to point the domain at the new site and verify everything is working. We also integrate analytics and tracking so you can see how fans interact with your site (visitor demographics, popular content, and conversions). We provide CMS/editor training so you know how to update rosters, news, and other content. Finally, we offer a 28 day support period to address any post-launch issues and ensure your site runs smoothly.

Frequently Asked Questions

Which sports organisations can you create websites for?
What features can a sports website include?
Why does my sports organisation need a custom website?
Will I be able to update the site myself?
Do you include SEO and mobile optimisation?
How long does the development take?
What happens after launch?

Have a Project?
Let’s talk!

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Lauren Bourne
Founder & CEO
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Prefer email?

hello@brightkrumedia.com

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