Is AI SEO the same as regular SEO?

Not exactly. Traditional SEO optimises content for Google's algorithm (keywords, backlinks, etc.), whereas AI SEO (GEO) optimises for how AI systems understand and present answers. AI SEO still uses SEO fundamentals but adds new tactics: clear question based headings, TL;DR answers, schema markup, and language tuned for AI. In other words, SEO drives rankings - AI SEO drives recommendations within AI tools.

Will AI SEO replace normal SEO?

No – in fact, experts say you need both. Traditional SEO still matters for visibility on standard search engines. AI SEO is about extending that visibility into AI-driven platforms. Industry guidance is clear: businesses should integrate both strategies to cover all bases.

Do small businesses really benefit from AI SEO?

Absolutely. If anything, AI search levels the playing field for smaller sites. AI models reward genuine expertise and helpful answers over brand size. Many small businesses are already outranking big brands by focusing on niche authority. Surveys even show nearly half of micro businesses feel more competitive thanks to AI. With AI SEO, you leverage your unique knowledge to become the trusted answer for local or specialised queries.

How long does AI SEO take to work?

Like all SEO, AI SEO takes time. It involves building up your content's authority and letting AI tools learn your site. You may see early wins (for example, ranking in some AI answers) within a few months, but full benefits compound over time as we refine content and more users find those answers. The sooner you start, the faster you secure your position in evolving AI search.

Is AI SEO included in your SEO packages?

Yes – we incorporate AI optimisation into our standard SEO services. However, this dedicated page explains the additional focus and techniques we apply for AI search. Think of it as SEO 2.0: all the classic SEO best practices, plus the new layers needed for AI visibility.

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Get Your Business Found in AI Search Results - Not Just Google

Search is changing fast. People are no longer just typing keywords into Google - they’re asking questions inside AI tools like ChatGPT, AI-powered Google results, and other generative search platforms.

Google search page showing a query 'How does AI SEO work?' with a summary explaining AI SEO optimizes content for AI-powered search results. A FAQ section lists questions and answers about AI SEO and related benefits on a smartphone illustration with a friendly robot.

What is AI SEO

AI SEO is the next evolution of search engine optimisation.

AI search isn’t coming - it’s already here. Google is rolling out AI-generated answers. Users are replacing traditional searches with conversational queries. Business discovery is shifting from scrolling to asking. If your site isn’t optimised for AI, you may rank on Google but never appear in AI answers. AI tools may mention your competitors instead, your content may be ignored due to poor structure or lack of clarity. AI SEO ensures your business stays visible as search behaviour evolves!

Why your business needs AI SEO

As AI takes over search, businesses face a simple reality: adapt or fall behind

Be Found in AI Answers

Currently, about half of search queries have an AI answer box, and that figure is rapidly growing. Consumers are already defaulting to AI tools for research. By optimising now, you capture early AI visibility before competitors do.

Competitive Edge

AI SEO can level the playing field. Generative AI rewards clear, expert, and helpful content. Small and medium businesses can outrank much larger companies by leveraging their niche expertise.

Long Term ROI

AI SEO isn’t about chasing a fad – it’s about securing your future marketing funnel. Traditional SEO compounds over time, and AI SEO does the same. We structure content and build authority so that as AI tools learn your site, you steadily gain credibility in AI results.

AI is about being chosen not just found

Be Found in AI Answers

Become the recommended option in AI responses

Build authority before the space becomes crowded

Reduce reliance on ads by earning organic AI visibility

How our AI SEO services works

Our AI SEO service is a comprehensive blend of content, technical, and strategic optimisations, all aimed at winning visibility in AI-driven search.

Answer Focused Content

We rewrite and structure your pages to directly answer the questions your customers are asking. This means crafting clear, concise headings and immediately following them with a brief, standalone answer. We include bullet points, numbered steps, and summaries so that AI systems can easily excerpt and cite your content. Each page ends with a helpful FAQ section addressing common queries – a format proven to boost AI visibility.

Topic & Query Strategy

Rather than stuffing isolated keywords, we identify the core topics and questions your audience cares about, then build content around them. As Search Engine Land advises, we choose 5–10 key topics and map the questions, comparisons, and “how/why” queries that your customers use. This topic focused approach aligns with how AI models organise information (by entities and intents instead of just keywords).

Structured Data & Technical SEO

We implement schema markup and structured data to make your content machine readable. Experiments show that pages with well implemented schema were the only ones to appear in Google’s AI answer boxes. By adding rich snippets (e.g. FAQs, how to's, products, local business info), we give AI engines extra clues about your content’s meaning. .

Expertise & Authority Signals

AI models favour authoritative, trustworthy content. We emphasise your real world expertise by highlighting credentials, testimonials, case studies, and any unique data you have. We also ensure all claims are backed by credible sources (AI loves verifiable facts). This aligns with AI’s emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), so our copywriting puts your authority front and centre.

AI Powered Content Tools

To create and optimise content at scale, we leverage advanced AI writing and analysis tools. These tools help us generate drafts, expand topic coverage, and surface data insights far faster than traditional methods. For example, AI writing platforms can produce coherent, SEO friendly text at unprecedented speed. We always apply human review and editing, but these tools allow us to work more efficiently and keep up with the massive content needs of AI search.

Ongoing Analysis & Optimisation

AI search algorithms evolve rapidly. We continually monitor how your site appears in AI results (using tools like SEO rank trackers and AI-specific insights) and refine the strategy. Only about 16% of companies even track AI search performance, so by staying proactive we keep you one step ahead. We conduct regular audits to diagnose new opportunities (for example, questions your competitors are answering better) and iterate on content structure and keywords